Apple has lost the appeal of the student laptop. The new MacBook Air is to blame

Year after year on these dates it is normal for all of us who are technology consultants to walk around the house (surely you too, dear Xataka reader ) to receive a very common question: what laptop do I buy my son for back to school? Variant: for the return to the university.

Apple has lost the appeal of the student laptop. The new MacBook Air is to blame
Apple has lost the appeal of the student laptop. The new MacBook Air is to blame

A question that until now had, in many cases, a clear answer: a MacBook Air . If it has always been a great option for its mix of performance, autonomy and price, the jump to Apple Silicon suited it even better. However, something has been broken since the last keynote . The MacBook Air M2 is a great laptop, but the price variable has fallen out of the magic triangle.

35% more expensive from one generation to another

The 1,519 euros that the basic version of the new MacBook Air costs represents a 35% increase over its previous generation . Almost 400 euros. One possibility to maintain that attractiveness is to suggest buying the same model, but from the previous generation, the one that includes the M1 chip.

This alternative has two asterisks. In the first place, we are not talking about a laptop not even from 2021, but from 2020. Buying it in 2022 as a laptop is bought for a student, expecting it to last more years than the notch on the iPhone, does not seem like the option more advisable.

This country will have 30 million millionaires till 2030, Do you want to live there?

Also, that same laptop counterintuitively went up in price . We do not remember a precedent in which Apple increased the PVP of a 14-month-old product (which the M1 had when it increased its price in February) at the gates of launching its renewal.

Here are the prices for the base models:

  • MacBook Air M1 (2020 release): 1,129 euros.
  • MacBook Air M1 (price increase in 2022): 1,219 euros.
  • MacBook Air M2 (2022 release): €1,519

300 euros difference between the M1 at its updated price and the M2. Apple offers discounts for students who want to buy a Mac or an iPad in addition to giving a gift card to those who purchase them in the months prior to the start of the course . To be fair in an article where we talk about students as the destination of this computer, these are the prices of the base models with this discount applied:

  • MacBook Air M1 : 1,104 euros.
  • MacBook Air M2 (2022 release): €1,404

Here the difference is reduced to 300 euros, but it is still a dissuasive price compared to the time when a MacBook Air, scratching a discount here or there, came out for less than 1,000 euros.

Inflation and a dollar-euro exchange rate that has evolved to reach parity have led, among other consequences, to this situation . One less argument to recommend the latest Air to a student to start the course. Except, of course, for those who can afford it.

Next Post Previous Post
  • Anonymous
    Anonymous September 4, 2022 at 5:30 AM

    👉প্রিয় স্যার/ম্যাম....❣️❣️
    আপনি কি আপনার বাজেটের ভেতর নতুন বা পুরাতন পণ্য কিনতে চাচ্ছেন? কিন্তু বিশ্বস্ত প্লাটফর্ম পাচ্ছেন না..? আগে টাকা দিয়ে প্রতারিত হচ্ছেন বারবার!!! দুশ্চিন্তার কারন নয় আপনার জন্য নিয়ে এসেছি নিরাপদে বেচা কেনার ডিজিটাল হাট Aponhut। এখন থেকে পন্য কিনুন একদম নিশ্চিতে এবং নিরাপদে। লগইন করলেই পাচ্ছেন ১০০ টাকা বোনাস!!! তো দেরি কেনো আজই কিনে নিন আপনার পছন্দের নতুন/পুরাতন পন্যটি।
    👉নিরাপদে পন্য কিনুনঃ

  • Anonymous
    Anonymous September 6, 2022 at 3:09 AM

    Crypto Bank is the banking solution that the current crypto-verse needs. It aims to remove the complexity and anxiety of owning cryptocurrencies and then provide various opportunities. It is actually a bank that allows users to securely save their crypto assets and make them work for you.

  • Anonymous
    Anonymous September 8, 2022 at 9:32 PM

    Please have a look

  • freelance magento developer
    freelance magento developer September 21, 2022 at 12:06 AM

    thanks for sharing this article.

  • hire freelance full stack developer
    hire freelance full stack developer September 21, 2022 at 12:08 AM

    Thanks for this amazing information.. hire freelance magento developer

  • karima_ui
    karima_ui October 3, 2022 at 8:36 PM

    lihat web ini

  • axizgear
    axizgear February 27, 2023 at 1:59 AM

  • allpurposesealcoating
    allpurposesealcoating September 23, 2023 at 4:34 AM

    Awesome blog Thank you for sharing the Great information.. Useful and Well explained.. ..

  • jettonsgrading
    jettonsgrading December 18, 2023 at 12:31 AM

    Thanks for sharing. It is very helpful for me and also informative for all those users who will come to read.

  • overthetopwatersports
    overthetopwatersports December 18, 2023 at 12:54 AM

    Excellent blog…this article is very helpful for all of us…

  • viceroyinvestigations
    viceroyinvestigations February 20, 2024 at 2:44 AM

    Awesome blog Thank you for sharing the Great information.. Useful and Well explained.. ..

Add Comment
comment url