Asahi's beer sales dropped 11% in one month. Why?
Asahi's beer sales dropped 11% in one month. Why? Asahi beer sales fell 11% in Jan 2026. A cyberattack, supply issues, and whiskey did it. Here is the full truth. Asahi's beer sales dropped 11% in January 2026 because of a cyberattack in September 2025. The attack stopped shipments. Supply chains broke. Customers switched to other beers. Recovery started but was slow. ๐ Quick Facts: Asahi's Sales Drop ๐ 11% drop: Asahi's beer-type beverage sales fell 11% in January 2026 compared to last year . ๐ฅ +16% whiskey: The same month, Asahi's whiskey and spirits grew 16% . ๐ฅ️ Cyberattack date: September 17, 2025 – Qilin ransomware hit Asahi's systems . ๐ Shipments stopped: Factories shut down. Beer shipments paused. Recovery took months. ๐ Normal by Feb 2026: Logistics returned to normal only in February 2026 – 5 months late ...